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Accepted for/Published in: JMIR Formative Research

Date Submitted: Mar 9, 2026
Date Accepted: Jun 9, 2026

The final, peer-reviewed published version of this preprint can be found here:

The Feasibility and Cost-Effectiveness of Tailored Social Media Advertising to Recruit Sexual and Gender Minority Adolescents in the Southern United States: Online Survey Study

Lambert D, Luisi N

The Feasibility and Cost-Effectiveness of Tailored Social Media Advertising to Recruit Sexual and Gender Minority Adolescents in the Southern United States: Online Survey Study

JMIR Form Res 2026;10:e95006

DOI: 10.2196/95006

The Feasibility and Cost-Effectiveness of Tailored Social Media Advertising to Recruit Sexual and Gender Minority Adolescents in the South: Online Survey Study

  • Danielle Lambert; 
  • Nicole Luisi

ABSTRACT

This study assesses the feasibility and costs of reaching, screening, and enrolling sexual and gender minority adolescents aged 13-17 in the southern United States in an online mixed-method study, with a focus on state-level differences in recruitment and expense.


 Citation

Please cite as:

Lambert D, Luisi N

The Feasibility and Cost-Effectiveness of Tailored Social Media Advertising to Recruit Sexual and Gender Minority Adolescents in the Southern United States: Online Survey Study

JMIR Form Res 2026;10:e95006

DOI: 10.2196/95006

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