Previously submitted to: JMIR Pediatrics and Parenting (no longer under consideration since Jan 02, 2026)
Date Submitted: Jan 1, 2026
Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.
Quality and Accessibility of Neonatal Pneumonia-Related Short Videos on Major Social Media Platforms: A Cross-Sectional Content Analysis
ABSTRACT
Background:
Abstract Objective To evaluate the quality, accuracy, and accessibility of neonatal pneumonia-related health science short videos on TikTok, Bilibili, and Kwai, and to optimize neonatal health communication strategies. Methods A total of 298 eligible videos were collected. Two researchers assessed quality using the Global Quality Score (GQS) and modified DISCERN. Descriptive statistics, Cohen's kappa coefficient, and Kruskal-Wallis H test were used for analysis. Results Inter-rater reliability was good (κ=0.82 and 0.78). Professional medical personnel/institutions uploaded 41.3% of videos, with significantly higher quality scores than non-professionals (P<0.001). Key information coverage was uneven: 82.2% covered clinical manifestations, but only 31.5% mentioned treatment and 27.8% prevention. TikTok had the highest views but lower quality than Bilibili (P<0.05). Conclusions Neonatal pneumonia short videos show uneven quality with insufficient therapeutic/preventive information. Professional institutions and platform content review mechanisms are needed to improve quality, helping caregivers obtain reliable health information.
Objective:
To evaluate the quality, accuracy, and accessibility of neonatal pneumonia-related health science short videos on TikTok, Bilibili, and Kwai, and to optimize neonatal health communication strategies.
Methods:
A total of 298 eligible videos were collected. Two researchers assessed quality using the Global Quality Score (GQS) and modified DISCERN. Descriptive statistics, Cohen's kappa coefficient, and Kruskal-Wallis H test were used for analysis.
Results:
Inter-rater reliability was good (κ=0.82 and 0.78). Professional medical personnel/institutions uploaded 41.3% of videos, with significantly higher quality scores than non-professionals (P<0.001). Key information coverage was uneven: 82.2% covered clinical manifestations, but only 31.5% mentioned treatment and 27.8% prevention. TikTok had the highest views but lower quality than Bilibili (P<0.05).
Conclusions:
Neonatal pneumonia short videos show uneven quality with insufficient therapeutic/preventive information. Professional institutions and platform content review mechanisms are needed to improve quality, helping caregivers obtain reliable health information.
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