Accepted for/Published in: JMIR Dermatology
Date Submitted: Dec 9, 2025
Open Peer Review Period: Dec 23, 2025 - Feb 17, 2026
Date Accepted: Jul 4, 2026
(closed for review but you can still tweet)
Analysis of Melanoma Educational Content and Skin of Color Representation on TikTok: A Cross-Sectional Study
Melanoma-related TikTok content lacks adequate skin of color representation and comprehensive educational content. This study found that engagement differed by content type, with response-style videos performing best and educational videos performing worst; in multivariate analysis, patient-created videos were also associated with higher engagement, while educational depth was not associated with engagement, suggesting that format, relatability, and presentation style may influence audience engagement more than educational depth, highlighting potential opportunities to improve the reach and inclusivity of melanoma-related health communication.
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