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Accepted for/Published in: JMIR Public Health and Surveillance

Date Submitted: Oct 8, 2025
Date Accepted: Jan 27, 2026
Date Submitted to PubMed: Jan 28, 2026

The final, peer-reviewed published version of this preprint can be found here:

Cross-Sectional Study on Oral Nicotine Product Sales Trends in Scandinavia From 2018 to 2025

Murphy MA, Henenberg D, Reese L

Cross-Sectional Study on Oral Nicotine Product Sales Trends in Scandinavia From 2018 to 2025

JMIR Public Health Surveill 2026;12:e85490

DOI: 10.2196/85490

PMID: 41604316

PMCID: 12904098

Oral Nicotine Product Sales Trends in Scandinavia from 2018 to 2025: A Cross-Sectional Study

  • Marina A. Murphy; 
  • Diane Henenberg; 
  • Lindsay Reese

ABSTRACT

This cross-sectional analysis of more than 19 million e-commerce orders from Sweden and Norway indicates that nicotine pouches have overtaken traditional snus in market share in both countries, reinforcing the potential of nicotine pouches as a harm reduction tool.


 Citation

Please cite as:

Murphy MA, Henenberg D, Reese L

Cross-Sectional Study on Oral Nicotine Product Sales Trends in Scandinavia From 2018 to 2025

JMIR Public Health Surveill 2026;12:e85490

DOI: 10.2196/85490

PMID: 41604316

PMCID: 12904098

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