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Engagement Patterns of #NaturalRemedies on TikTok: A Formative Analysis
Apeksha Mewani;
Corey Basch;
Keanu Renne-Glover;
Vincent Jones II;
Cristiana Cordero;
Adea Gutiqi
ABSTRACT
This research letter provides formative evidence from a cross-sectional analysis of 118 TikTok videos under #NaturalRemedies, identifying content formats and expertise cues associated with higher engagement, while also demonstrating the feasibility of using engagement metrics and thematic coding to analyze digital health narratives on emerging platforms such as TikTok.
Citation
Please cite as:
Mewani A, Basch C, Renne-Glover K, Jones V II, Cordero C, Gutiqi A
Engagement Patterns With #NaturalRemedies on TikTok: Formative Analysis