Accepted for/Published in: JMIR Biomedical Engineering
Date Submitted: May 7, 2025
Open Peer Review Period: Jun 2, 2025 - Jul 28, 2025
Date Accepted: Nov 12, 2025
(closed for review but you can still tweet)
Integration of Marketing Strategies and Biomedical Innovation in Patient-Centered Care: A Conceptual Model Proposal
ABSTRACT
Abstract: The convergence of biomedical technology and digital marketing has catalyzed a paradigm shift in healthcare delivery, conceptualized through the PAO “(Patient as an Organization)” model. This model reconceives patients as autonomous, data-driven entities empowered by AI diagnostics, wearable devices, and mobile health tools. This study investigates how biomedical innovations intersect with healthcare marketing strategies to operationalize the PAO framework, enhancing patient engagement, service uptake, and system adaptability. Using systematic Literature Review (SLR) across four major databases from 2014 to 2024 and qualitative research design informed by open, axial, and selective coding. Findings indicate that integrating biomedical tools with digital marketing—via behavioral segmentation, CRM systems, and personalized outreach—enables continuous patient monitoring, proactive care delivery, and strategic responsiveness. The PAO model emphasizes shifting from episodic care to dynamic, personalized interventions. The study recommends adaptive health infrastructures, digital literacy among providers, and ethically guided policy frameworks to support inclusive, data-driven ecosystems. PAO thus reframes patients as co-managers of care, redefining healthcare through technological and ethical alignment.
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Copyright
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