Accepted for/Published in: JMIR Research Protocols
Date Submitted: Mar 5, 2025
Open Peer Review Period: Mar 29, 2025 - May 29, 2025
Date Accepted: Jun 23, 2025
(closed for review but you can still tweet)
Protocol for a Quasi-Experimental Study to Assess the Effectiveness of an Awareness Program on Knowledge and Practice Regarding the MAA (Mother’s Absolute Affection) Programme Among Postnatal Mothers in Selected Hospitals
ABSTRACT
Background:
Introduction: In addition to ongoing initiatives through the health systems, an enhanced program aims to bring an unwavering focus on breastfeeding promotion. The program will be known as the "Mothers' Absolute Affection" or "MAA" program. August 5, 2016, was the planned national launch date for the program. Following the national launch of the MAA Program, states and union territories may introduce it in August 2016. The Ministry of Health and Family Welfare's "Mother's Absolute Affection" (MAA) program is a national initiative that aims to bring unwavering attention to breastfeeding promotion and offer counseling services to support breastfeeding through health systems.
Background:
Increased Access to Breastfeeding (MAA) is a nationwide initiative to promote breastfeeding that is focused on all states and union territories (UTs), approximately 3.9 crore pregnant and nursing mothers, 8.8 lakh ASHAs, 1.5 lakh Sub-centers, and 17,000 birthing facilities/delivery points. Few valid and trustworthy instruments exist to evaluate lactation and the practices and knowledge surrounding infant feeding. All governments are urged by the declaration to create national breast-feeding policies and establish suitable national goals.
Objective:
: 1.To assess the existing knowledge regarding MAA programme among postnatal mothers. 2. To assess the existing practice regarding MAA programme among postnatal mothers. 3. To find out the association between knowledge score with selected demo-graphical variable.
Methods:
Is intended to have a sample size of 80 and will employ a pre-test and post-test design.
Results:
The goal of this research is to spread knowledge. Research attempts to spread knowledge regarding MAA programme throughout training for AVBRH of postnatal mother. Regarding MAA programme during training for a AVBRH of post natal mother.
Conclusions:
The goal of this research is to spread knowledge. Research attempts to spread knowledge regarding MAA programme throughout training for AVBRH of postnatal mother. Regarding MAA programme during training for a AVBRH of post natal mother. Clinical Trial: ClinicalTrials.gov REF/2024/12/096220 [CTRI/2025/03/081926] (https://ctri.nic.in/Clinicaltrials/rmaindet.php?trialid=121232&EncHid=90031.78479&modid=1&compid=19)
Citation
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Copyright
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