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The Role of TikTok on the Education of Hidradenitis Suppurativa in Skin of Color: A Cross-Sectional Analysis
Arsema K Zadu;
Jordan Young;
Janyla A Seltzer;
Angel S Byrd;
Cheri Frey
ABSTRACT
This study analyzed 50 TikTok videos on “hidradenitis suppurativa in black skin,” revealing that nearly half were patient-created, with limited physician involvement (20% dermatologists, 14% plastic surgeons), minimal commission-based (10%) or sponsored content (4%), and a predominance of patient testimonials on various treatments, highlighting the need for greater physician engagement to address patient needs, HS product safety, and efficacy.
Citation
Please cite as:
Zadu AK, Young J, Seltzer JA, Byrd AS, Frey C
The Role of TikTok in Education on Hidradenitis Suppurativa in Skin of Color: Cross-Sectional Analysis