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Accepted for/Published in: JMIR Formative Research

Date Submitted: Jan 17, 2025
Open Peer Review Period: Jan 14, 2025 - Mar 11, 2025
Date Accepted: Mar 11, 2025
(closed for review but you can still tweet)

The final, peer-reviewed published version of this preprint can be found here:

Reactivity to Smoking Cues in a Social Context: Virtual Reality Experiment

Eidenmueller K, Hoffmann S, Kammler-Sücker K, Wenger L, Mazza M, Stenger M, Meixner G, Kiefer F, Lenz B

Reactivity to Smoking Cues in a Social Context: Virtual Reality Experiment

JMIR Form Res 2025;9:e71285

DOI: 10.2196/71285

PMID: 40418834

PMCID: 12129368

Reactivity to smoking cues in a social context: A virtual reality experiment

  • Katharina Eidenmueller; 
  • Sabine Hoffmann; 
  • Kornelius Kammler-Sücker; 
  • Leonard Wenger; 
  • Massimiliano Mazza; 
  • Manuel Stenger; 
  • Gerrit Meixner; 
  • Falk Kiefer; 
  • Bernd Lenz

ABSTRACT

Background:

Social contextual factors influence the onset and maintenance of substance abuse. Virtual Reality (VR) provides a standardized method to present social stimuli and is increasingly used in addiction research.

Objective:

This study examines the influence of a smoking versus a non-smoking agent in VR on craving in nicotine-dependent males. Our primary hypothesis was that the interaction with a smoking agent is associated with increased craving compared to a non-smoking agent. We expected higher craving in the presence of an agent regardless of agent smoking status.

Methods:

Using a head-mounted display (Oculus Rift), 50 nicotine-dependent smokers were exposed to four VR conditions on a virtual marketplace: first without an agent, second and third with an agent who either smoked or did not smoke in randomized order, and fourth without agent as a follow-up condition. Craving was assessed with the QSU and a visual analog scale (VAS) within VR and after each session. We also examined anxiety and agitation (VAS) and immersion and presence with the iPQ.

Results:

Results showed no significant difference in the participants’ craving, anxiety or agitation between the smoking and non-smoking agent conditions. However, craving, anxiety and agitation increased from marketplace without interacting agent to the conditions with an interacting agent, and decreased after smoking a cigarette. Immersion was low in all conditions and decreased over time.

Conclusions:

These findings suggest that the presence of an agent (as a contextual factor) may override the specific influence of proximal stimuli (burning cigarette). The low immersion highlights the challenges in developing effective VR environments for cue exposure. Clinical Trial: Deutsches Register Klinischer Studien, ID: DRKS00025746


 Citation

Please cite as:

Eidenmueller K, Hoffmann S, Kammler-Sücker K, Wenger L, Mazza M, Stenger M, Meixner G, Kiefer F, Lenz B

Reactivity to Smoking Cues in a Social Context: Virtual Reality Experiment

JMIR Form Res 2025;9:e71285

DOI: 10.2196/71285

PMID: 40418834

PMCID: 12129368

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