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Accepted for/Published in: JMIR Dermatology

Date Submitted: Dec 13, 2024
Open Peer Review Period: Dec 24, 2024 - Feb 18, 2025
Date Accepted: Oct 29, 2025
(closed for review but you can still tweet)

The final, peer-reviewed published version of this preprint can be found here:

Perception, Quality, and Accuracy of Sunscreen Content on TikTok: SkinMedia Cross-Sectional Content Analysis

Roland-McGowan J, Diehl K, Tobey T, Shafer A, Clement P, Wisco OJ, Clement P, Leachman S

Perception, Quality, and Accuracy of Sunscreen Content on TikTok: SkinMedia Cross-Sectional Content Analysis

JMIR Dermatol 2025;8:e70010

DOI: 10.2196/70010

PMID: 41328483

PMCID: 12670045

SkinMedia Insights: A Cross-Sectional Study Analyzing the Perception, Quality, and Accuracy of Sunscreen Content on TikTok

  • Jaclyn Roland-McGowan; 
  • Kyra Diehl; 
  • Tayler Tobey; 
  • Autumn Shafer; 
  • Paige Clement; 
  • Oliver J Wisco; 
  • Paige Clement; 
  • Sancy Leachman

ABSTRACT

Summary Statement: This paper highlights the prevalence of opinion-based, low-quality sunscreen content on TikTok, shedding light on dermatology-related misinformation and offering actionable insights to help dermatologists promote evidence-based education through social media.


 Citation

Please cite as:

Roland-McGowan J, Diehl K, Tobey T, Shafer A, Clement P, Wisco OJ, Clement P, Leachman S

Perception, Quality, and Accuracy of Sunscreen Content on TikTok: SkinMedia Cross-Sectional Content Analysis

JMIR Dermatol 2025;8:e70010

DOI: 10.2196/70010

PMID: 41328483

PMCID: 12670045

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