Accepted for/Published in: JMIR Human Factors
Date Submitted: Mar 14, 2024
Open Peer Review Period: Mar 19, 2024 - May 14, 2024
Date Accepted: May 23, 2024
(closed for review but you can still tweet)
The Influence of TikTok on Body Satisfaction Among Gen-Z in Indonesia: Mixed-Method Approach
ABSTRACT
Background:
As social media platforms gain popularity, their usage is increasingly associated with cyberbullying and body shaming, causing devastating effects.
Objective:
This study aims to investigate the impact of social media on Generation Z users’ body image satisfaction. More specifically, it examines the impact of TikTok on body image satisfaction among TikTok users between the ages of 17 and 26 in Indonesia.
Methods:
The methodology used mixed-method approaches. Quantitative data were obtained from 507 responses to a questionnaire and analyzed using covariance-based structural equation modeling. Qualitative data were obtained from the interviews of 32 respondents and analyzed through content analysis.
Results:
The study reveals that upward appearance comparison is influenced by video-based activity and appearance motivation. Conversely, thin-ideal internalization is influenced by appearance motivation and social media literacy. Upward appearance comparisons and thin-ideal internalization comparisons detrimentally impact users’ body image satisfaction.
Conclusions:
The results of this study are expected to provide valuable insights for social media providers, regulators, and educators in their endeavors to establish a positive and healthy social media environment for users.
Citation
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Copyright
© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.