JMIR Publications

ABSTRACT

Background:

Internet medical treatment is a contactless medical treatment model in which doctors are passive before patients choose doctors. A doctor's extensive experience may appeal more to patients, but it needs to be clarified which aspect of a doctor's accomplishments patients care about more.

Objective:

To analyze the relationship between static characteristics and visits of doctors based on Internet hospital data of public hospitals and to explore how doctors can better display themselves on the network platform.

Methods:

The online diagnosis and treatment data of the First Affiliated Hospital of Guangxi Medical University in 2023 were retrospectively collected and sorted out. The basic structure of descriptive statistical data, correlation analysis of the relationship between critical factors in doctor introduction, and patient consultation visits were performed. NMF reduces the dimensionality of the data to analyze key demographic characteristics.

Results:

The statistical results suggested that there were significant differences in the distribution of consultation volume and consultation volume (P<.01), and the correlation analysis results suggested that there was a strong correlation between the two groups of data (rs=0.93, P<.01). There is a correlation between the richness of a profile and popularity. Patients were more interested in doctors with advanced titles, doctorates, social activities, scientific achievements, and Other institutional visit experiences. More prosperous social activities, scientific achievements, experiences of other institutional visits, and awards are more common among people with advanced professional titles than others. Doctoral degrees remain attractive to patients when the data is limited to senior physicians. Patients trust the medical staff with advanced titles, social activities, scientific achievements, and doctoral degrees.

Conclusions:

Patients' attitudes about choosing a doctor differ when faced with free and paid consultation. Patients trust doctors with advanced professional titles more and are more likely to have a doctor's degree than other professional titles. Social activities and scientific achievements are helpful for doctors to attract patients. Doctors may be more welcome to enhance their personal experience in these areas.