Previously submitted to: JMIR Formative Research (no longer under consideration since Mar 12, 2024)
Date Submitted: Jan 3, 2024
Open Peer Review Period: Jan 3, 2024 - Feb 28, 2024
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The Influence of TikTok on Body Satisfaction among Gen-Z: Combination of Quantitative and Qualitative Approach
ABSTRACT
Background:
As social media platforms gain popularity, their usage is increasingly associated with cyberbullying and body shaming, with devastating effects.
Objective:
This study proposes to analyze the influence of social media on Generation Z users' body image satisfaction. More specifically, it examines the impact of TikTok on body image satisfaction among TikTok users between the ages of 17 and 26 in Indonesia.
Methods:
The research methodology uses the Tripartite Influence Model and considers photo-based activity, appearance motivation, and social media literacy as trigger factors. The methodology combines quantitative and qualitative approaches. Quantitative data are obtained from 507 responses to a questionnaire and analyzed with covariance-based structural equation modeling. Qualitative data are obtained from the interviews of 32 respondents and analyzed with content analysis.
Results:
The study finds that upward appearance comparison is influenced by photo-based activity and appearance motivation. In contrast, thin-ideal internalization is influenced by appearance motivation and social media literacy. Upward appearance comparisons and thin-ideal internalization comparisons harm users' body image satisfaction.
Conclusions:
The results of this study are expected to contribute to social media providers, regulators, and educators' efforts to create a healthy social media environment for users.
Citation
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