Accepted for/Published in: JMIR Formative Research
Date Submitted: Oct 12, 2023
Date Accepted: Jan 14, 2024
Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.
Factors Impacting the Elderly’s Health Protection Intention During China’s COVID-19 Control Release Period：A Structural Influence Model of Communication Perspective
ABSTRACT
This study examines the intention of older adults to protect themselves and the influencing factors after the release of China's Covid-19 restrictions. Drawing upon the structural influence model of communication (SIM), this paper tests the potential mediating roles of three different types of media exposure between cognitive and structural social capital and protective behavior intention, as well as the moderating role of negative emotions between social capital and media exposure. The results find that newspaper and radio exposure and television exposure mediated the influence of structural social capital on protective behavior intention. By contrast, cell phone exposure is an additional way in which cognitive social capital impacts the protective behavior intention, and negative emotions play a moderating role in cognitive social capital and cell phone exposure. Therefore, this study highlights the significant roles of media communication, individual-level and social-level elements in increasing health behaviors among older adults, within the context of the post-epidemic era.
Citation
Request queued. Please wait while the file is being generated. It may take some time.
Copyright
© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.