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Accepted for/Published in: JMIR Public Health and Surveillance

Date Submitted: Apr 6, 2023
Date Accepted: Oct 17, 2023

The final, peer-reviewed published version of this preprint can be found here:

Evaluation of a Targeted COVID-19 Community Outreach Intervention: Case Report for Precision Public Health

De La Cerda I, Bauer CX, Zhang K, Lee M, Jones M, Rodriguez A, McCormick JB, Fisher-Hoch SP

Evaluation of a Targeted COVID-19 Community Outreach Intervention: Case Report for Precision Public Health

JMIR Public Health Surveill 2023;9:e47981

DOI: 10.2196/47981

PMID: 38117549

PMCID: 10765283

Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.

Evaluation of a targeted COVID-19 community outreach intervention: a model for precision public health

  • Isela De La Cerda; 
  • Cici X Bauer; 
  • Kehe Zhang; 
  • Miryoung Lee; 
  • Michelle Jones; 
  • Arturo Rodriguez; 
  • Joseph B McCormick; 
  • Susan P Fisher-Hoch

ABSTRACT

Background:

The COVID-19 pandemic uncovered the dearth of resources and experience to respond effectively in local health departments, particularly in smaller communities. Publicly available surveillance data, the key information for local health departments, was not sufficiently timely or granular for targeted interventions. The City of Brownsville (COB) is located in a low-income south Texas border county plagued with severe health disparities. The COB, public health department shared local COVID-19 surveillance data weekly with academic partners that produced near real-time weekly geospatial maps of these data. Census tract level case maps were used to strategically target an educational outreach intervention named “Boots on the Ground” (BOG), and application of novel statistical methods were used to evaluate its impact.

Objective:

To evaluate the slope (sustained) and intercept (immediate) change in COVID-19 daily test counts 2 weeks pre and post BOG delivery.

Methods:

Using an interrupted time series design we evaluated the COB census tracts that received targeted BOG between April 21-June 8, 2020. A piece-wise Poisson regression analysis was used to quantify the sustained and immediate change between pre and post BOG COVID-19 daily test count trends. A sensitivity analysis of tracts that did not receive targeted BOG was conducted for comparison purposes.

Results:

During the intervention period, 18 of 48 COB census tracts received targeted BOG. Among these census tracts, significant difference in the slope coefficients from pre- and post-BOG daily test counts was observed in 5 tracts, with 2 tracts having a significant difference in the intercept. Additionally, 80% (4/5) of the significant slope changes showed an increase in pre- and post-slopes. This means the testing trend two weeks post BOG had a sustained increase from the trend two weeks pre-BOG. In the sensitivity analysis of the 30 census tracts not receiving BOG, the opposite was observed. In these tracts, 80% (8/10) of those with significant slope changes had a decrease in the pre- and post-BOG COVID-19 testing slopes.

Conclusions:

Targeting and evaluation of public health interventions is necessary and possible, particularly in small communities. This report highlights how collaboration between a school of public health and a local health department established and evaluated the impact of a real-time, targeted intervention delivering precision public health to a small community.


 Citation

Please cite as:

De La Cerda I, Bauer CX, Zhang K, Lee M, Jones M, Rodriguez A, McCormick JB, Fisher-Hoch SP

Evaluation of a Targeted COVID-19 Community Outreach Intervention: Case Report for Precision Public Health

JMIR Public Health Surveill 2023;9:e47981

DOI: 10.2196/47981

PMID: 38117549

PMCID: 10765283

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