Previously submitted to: Interactive Journal of Medical Research (no longer under consideration since Mar 08, 2023)
Date Submitted: Aug 25, 2022
Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.
A Theoretical Argument for Associations Between Perceived Credibility and Health Behavior: Literature Review
ABSTRACT
Credibility continues to grow as a marker of trust and fidelity in the realm of health behavior. To date, research has not explored the direct and indirect relationship between media credibility specifically and individuals’ compliance with health recommendations promoted through mass media. This literature review advances mass media, persuasion, and health communication literature by establishing a theoretical rationale supporting the propagation of a causal relationship between credibility, health belief, and one’s willingness to comply with nonpharmaceutical intervention recommendations. Of primary focus is the Health Belief Model (HBM), early persuasion literature on Source Credibility Theory, and additionally regarded theoretical paradigms.
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Copyright
© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.