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Cochrane Skin Group’s Global Social Media Reach
Areebah Ahmad;
Lina Alhanshali;
Itisha Jefferson;
Robert Dellavalle
ABSTRACT
Given Cochrane Skin’s Groups expanded use of social media in the past years, we aimed to characterize Cochrane Skin Group's international social media audience and identify themes leading to increased content engagement. Cochrane Skin Group's Facebook, Instagram, and Twitter analytics were extracted for follower demographics and most viewed posts within a three-year span (June 2019 - June 2022). Each of Cochrane Skin Group's social media platforms reached varying audiences all over the world. Across all social media platforms, posts regarding Cochrane Skin Group meetings, members, and professional opportunities received the most views. Overall, Cochrane Skin Group's multi-platform social media approach will continue to grow an international audience, connecting people interested in skin disease.
Citation
Please cite as:
Ahmad A, Alhanshali L, Jefferson I, Dellavalle R
Cochrane Skin Group’s Global Social Media Reach: Content Analysis of Facebook, Instagram, and Twitter Posts