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An Analysis of Skin of Color Related Content on TikTok
Kayd J. Pulsipher;
Anthony Concilla;
Colby L. Presley;
Melissa R. Laughter;
Jaclyn Anderson;
Emily Chea;
Kristina Lim;
Chandler W. Rundle;
Mindy D. Szeto;
Robert Dellavalle
ABSTRACT
Dermatology content is widespread on social media. Prior studies indicate dermatologists are underrepresented among those producing Skin of Color (SoC) content on social media. TikTok has emerged as a widely used social media platform. This study provides an analysis of SoC content and creator type on TikTok. Dermatologists were discovered to produce a small amount of SoC dermatologic content on TikTok. We suggest TikTok as an underutilized platform to promote educational SoC dermatology content.
Citation
Please cite as:
Pulsipher KJ, Concilla A, Presley CL, Laughter MR, Anderson J, Chea E, Lim K, Rundle CW, Szeto MD, Dellavalle R