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Accepted for/Published in: Journal of Medical Internet Research

Date Submitted: Jun 14, 2021
Date Accepted: Dec 2, 2021

The final, peer-reviewed published version of this preprint can be found here:

Ethical Issues in Social Media Recruitment for Clinical Studies: Ethical Analysis and Framework

Zimmermann B, Willem T, Bredthauer CJ, Buyx A

Ethical Issues in Social Media Recruitment for Clinical Studies: Ethical Analysis and Framework

J Med Internet Res 2022;24(5):e31231

DOI: 10.2196/31231

PMID: 35503247

PMCID: 9115665

Ethical Issues in Social Media Recruitment for Clinical Studies

  • Bettina Zimmermann; 
  • Theresa Willem; 
  • Carl Justus Bredthauer; 
  • Alena Buyx

ABSTRACT

Background:

Social media recruitment for clinical studies holds the promise of being a cost-effective way to attract traditionally marginalized populations and promote patient engagement with researchers and a particular study.

Objective:

Here, we present a comprehensive overview of the ethical benefits and risks to be considered for social media recruitment in clinical studies and develop practical recommendations on how to implement these considerations.

Methods:

We first reviewed the conceptual and empirical literature for ethical benefits and challenges related to social media recruitment.

Results:

From these, we derived three criteria to be evaluated and assessed a priori to decide the eligibility of social media recruitment for clinical studies: information and consent, risks for target groups, and recruitment effectiveness. We then discuss the practical implications of these criteria for researchers.

Conclusions:

Social media based recrutiment is a highly context-sensitive form of clinical study recruitment. Its eligibility vastly depends upon information and consent, risks for target groups, and the potential recruitment effectiveness.


 Citation

Please cite as:

Zimmermann B, Willem T, Bredthauer CJ, Buyx A

Ethical Issues in Social Media Recruitment for Clinical Studies: Ethical Analysis and Framework

J Med Internet Res 2022;24(5):e31231

DOI: 10.2196/31231

PMID: 35503247

PMCID: 9115665

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