Accepted for/Published in: JMIR Public Health and Surveillance
Date Submitted: Mar 22, 2021
Date Accepted: Aug 24, 2021
Designing Better Exposure Notification Apps: The Role of Persuasive Design
ABSTRACT
Digital contact tracing apps have been deployed worldwide to limit the spread of COVID-19 during this pandemic and to facilitate the lifting of public health restrictions. However, the apps are yet to be widely adopted and require a critical mass of users to be successful. Privacy concerns aside, the minimalist and non-motivational design of the contact tracing apps have been identified as key factors that contribute to low uptake. Using the Government of Canada’s exposure notification app, COVID Alert, as a case study, we demonstrated how incorporating persuasive features in contract tracing apps may improve uptake, usage, reporting diagnosis, and compliance with social distancing guidelines.
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