Previously submitted to: Journal of Medical Internet Research (no longer under consideration since Mar 02, 2021)
Date Submitted: Jan 8, 2021
Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.
Understanding Online Conversation about COVID-19 Vaccine on Twitter: Data Mining Approach
ABSTRACT
Background:
Timely vaccination against COVID-19 can prevent a large number of people from getting infected. However, given the disease novelty and fast vaccine development, some people are hesitant to vaccinate. Online social networks like Twitter produce huge amounts of public health information and impact peoples' vaccination decisions. Hence, it is important to understand the conversation around the COVID-19 vaccination through the lens of social media.
Objective:
The present study aimed to define the nature of a larger Twitter conversation around the COVID-19 vaccine and explored interaction patterns between Twitter users engaged in such a conversation.
Methods:
Data collection took place in November 2020 on the wave of the news about the COVID-19 vaccine breakthrough. In total, 9600 Twitter posts were analyzed using a combination of text and network analysis.
Results:
Results of this study show that mixed-emotions reactions and discussions about potential side effects and vaccine safety dominated the online conversation. Twitter was primarily used for two purposes: information dissemination and opinion expression. Overall, the communication network was sparse, non-reciprocal, decentralized, and highly modular. Four main network clusters highlighted different groups of conversation stakeholders.
Conclusions:
This study provides important insights into public sentiments, information-seeking behaviors, and online communication patterns during a major COVID-19 crisis. Given the popularity of Twitter among different types of communities and its power for rapid information dissemination, it can be an effective tool for vaccination promotion. Thus, it should be actively used to promote safe and effective vaccination through major stakeholders in the government, science, and health sectors.
Citation
Request queued. Please wait while the file is being generated. It may take some time.
Copyright
© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.