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Accepted for/Published in: Journal of Medical Internet Research

Date Submitted: Dec 31, 2020
Date Accepted: Feb 19, 2021
Date Submitted to PubMed: Apr 14, 2021

The final, peer-reviewed published version of this preprint can be found here:

COVID-19 Vaccine Hesitancy in Canada: Content Analysis of Tweets Using the Theoretical Domains Framework

Griffith J, Marani H, Monkman H

COVID-19 Vaccine Hesitancy in Canada: Content Analysis of Tweets Using the Theoretical Domains Framework

J Med Internet Res 2021;23(4):e26874

DOI: 10.2196/26874

PMID: 33769946

PMCID: 8045776

Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.

COVID-19 vaccine hesitancy in Canada: a content analysis of Tweets using the Theoretical Domains Framework

  • Janessa Griffith; 
  • Husayn Marani; 
  • Helen Monkman

ABSTRACT

Background:

With the approval of two COVID-19 vaccines in Canada, many people feel a sense of relief with hope on the horizon. However, only about 75% of Canadians plan to receive one of the vaccines.

Objective:

The purpose of this research is to determine the reasons Canadians feel hesitant towards taking a COVID-19 vaccine.

Methods:

We analyzed 3,915 Tweets from public Twitter profiles in Canada using the search words “vaccine” and “COVID.” Those Tweets that met the inclusion criteria (i.e., were about COVID-19 vaccine hesitancy) were coded using content analysis. Codes were then organized into themes then interpreted using the Theoretical Domains Framework (TDF).

Results:

Overall, 605 Tweets identified as exhibiting COVID-19 vaccine hesitancy. Vaccine hesitancy stems from the following six themes: concerns over safety; suspicion about political and/or economic forces driving the COVID-19 or the vaccine; lack of knowledge about the vaccine; anti-vaccine or confusing messaging from authority figures; lack of legal liability from the vaccine companies; and the historical legacy of mistrust toward the medical industry by minority communities. These themes were categorized into five TDF constructs: knowledge, beliefs about consequences, environment context and resources, and social influence.

Conclusions:

With the World Health Organization stating that one of the worst threats to global health is vaccine hesitancy, it is important to have a fulsome understanding of the reasons behind this reluctance. Healthcare leaders and clinicians may use this knowledge to build public health interventions that are responsive to the concerns of citizens who are hesitant to get vaccinated. Using a behavioural theory, this research adds to the emerging knowledge about vaccine hesitancy in relation to COVID-19 using public discourse from Tweets in real-time. Clinical Trial: n/a


 Citation

Please cite as:

Griffith J, Marani H, Monkman H

COVID-19 Vaccine Hesitancy in Canada: Content Analysis of Tweets Using the Theoretical Domains Framework

J Med Internet Res 2021;23(4):e26874

DOI: 10.2196/26874

PMID: 33769946

PMCID: 8045776

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