JMIR Publications

ABSTRACT

Background:

Social media is a rich source where we can learn about people’s reactions to social issues. As COVID-19 has significantly impacted on people’s lives, it is essential to capture how people react to public health interventions and understand their concerns.

Objective:

We aim to investigate people’s reactions and concerns about COVID-19 in North America, especially focusing on Canada.

Methods:

We analyze COVID-19 related tweets using topic modeling and aspect-based sentiment analysis (ABSA), and interpret the results with public health experts. To generate insights on the effectiveness of specific public health interventions for COVID-19, we compare timelines of topics discussed with timing of implementation of interventions, synergistically including information on people’s sentiment about COVID-19 related aspects in our analysis. In addition, to further investigate anti-Asian racism, we compare timelines of sentiments for Asians and Canadians.

Results:

Topic modeling identified 20 topics and public health experts provided interpretations of the topics based on top-ranked words and representative tweets for each topic. The interpretation and timeline analysis showed that the discovered topics and their trend are highly related to public health promotions and interventions, such as physical distancing, border restrictions, hand washing, staying-home, and face coverings. After training the data using ABSA with human-in-the-loop, we obtained 545 aspect terms (e.g., “vaccines”, “economy”, and “masks”) and 60 opinion terms (e.g., “infectious”- negative, and “professional”- positive), which were used for inference of sentiments of 20 selected aspects. The results showed negative sentiments related to overall outbreak, misinformation, and Asians and positive sentiments related to physical distancing.

Conclusions:

Analyses using Natural Language Processing (NLP) techniques with domain expert involvement can produce useful information for public health. This study is the first to analyze COVID-19 related tweets in Canada in comparison with tweets in the United States by using topic modeling and human-in-the-loop domain-specific aspect-based sentiment analysis. This kind of information could help public health agencies to understand public concerns as well as what public health messages are resonating in our populations who use Twitter, which can be helpful for public health agencies when designing a policy for new interventions.