Accepted for/Published in: JMIR Aging
Date Submitted: May 15, 2020
Open Peer Review Period: May 15, 2020 - May 21, 2020
Date Accepted: May 21, 2020
(closed for review but you can still tweet)
Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.
Digital media as a proponent for healthy aging in the older Chinese American population: Longitudinal analysis
ABSTRACT
Background:
Ensuring health literacy among our underserved is essential amidst an aging population. Accessible and appropriate information, both culturally and linguistically, are important when considering digital media education for older Chinese Americans.
Objective:
This study aims to investigate how social media fare over time in disseminating health information and how we may most effectively educate this population.
Methods:
Five geriatric-themed educational videos covering topics about Parkinson’s, fall prevention, gastrointestinal health, oral health, and pulmonary disease were uploaded to YouTube. Data was collected over a forty-month period. Descriptive statistics and chi-square analysis were used to compare results from the first and second 20-months.
Results:
In forty months, the five videos in aggregate accrued a total of 1171.1 hours of watch time, 7299 views, and an average view duration of 9.6 minutes. Comparing the first and second 20-month periods, there was a significant increase in mobile device usage 79.4% (3541/4458) to 83.3% (2367/2841). There was no significant difference in the usages of various external traffic source and methods of sharing, with WhatsApp accounting for the majority of sharing in both 20-month periods.
Conclusions:
Our data provides insight into where to focus future strategies to optimize digital media content, recruit, direct and disseminate health education to an aging Chinese American population. Together with the success of YouTube, social media and messaging platforms such as WhatsApp, can help to transcend cultural and linguistic barriers to promote healthy aging.
Citation
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Copyright
© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.