Accepted for/Published in: JMIR Aging
Date Submitted: Feb 9, 2020
Open Peer Review Period: Feb 20, 2020 - Feb 20, 2020
Date Accepted: Feb 26, 2020
(closed for review but you can still tweet)
Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.
The roles of YouTube and WhatsApp in dementia education to the older Chinese American population
ABSTRACT
Background:
Dementia remains a stigmatized topic in the Chinese community.
Objective:
This study aims to analyze and compare the usage of dementia educational YouTube videos and the modalities of video sharing over a six-year time period.
Methods:
Dementia educational videos were uploaded to YouTube. Data was collected over a six-year period. Results from the first 3-years were compared to those from the second 3-years using descriptive statistics and chi-square analysis.
Results:
In six years, the dementia educational videos generated a total watch time of 269,388 minutes, 37,690 views, and average view duration (AVD) of 7.1 minutes. Comparing the first and second three-years of video performance, there is a longer watch time (59,262 vs. 210,126 minutes), more total views (9,387 vs 28,303 views), and longer average view duration (6.3 vs 7.4 minutes). Furthermore, WhatsApp has become a leading external traffic source and top sharing service, accounting for 43.5% and 67.0%, respectively.
Conclusions:
Over six years, YouTube has proven to be a valuable tool to deliver culturally sensitive dementia education to Chinese Americans. WhatsApp continues to be a preferred method of sharing dementia education and has become a top external traffic source to dementia educational videos. Taken together, these social media platforms are promising means of reducing disparity in dementia knowledge in linguistically and culturally isolated populations.
Citation
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Copyright
© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.