Previously submitted to: JMIR Formative Research (no longer under consideration since Aug 24, 2020)
Date Submitted: Dec 11, 2019
Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.
Stakeholders’ Usage of a Publicly Available Collection of Agricultural Injury Reports from News Media: A Five-Year Analysis of Website Usage and Visitor Analytics
ABSTRACT
Agriculture, Fishing, and Forestry is the most dangerous occupation in the United States. AgInjuryNews.org is a news report-based online sentinel surveillance project that has collected news and media reports of agricultural injuries since early 2015. We aimed to provide a brief report on visitor acquisition, retention, and usage as well as monitor the efficacy of a Facebook.com social media marketing campaign. Since its inception, AgInjuryNews.org hosted 9,281 unique visitors. New users from major cities and areas housing agricultural research centers were most prominent with agricultural centers returning in larger numbers, comparatively. Users were acquired mostly through web searches, partnerships with other agencies, and paid Facebook.com advertisements. These paid advertisements recruited nearly 4000 new users, however retention and engagement was low. This analysis shows that AgInjuryNews.org is steadily growing and has further informed how to continue to recruit and engage new users.
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© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.