Accepted for/Published in: JMIR Research Protocols
Date Submitted: Jul 22, 2019
Date Accepted: Oct 22, 2019
Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.
Crowdsourcing open contest to design PrEP promotion messages: protocol for an exploratory mixed-methods study
ABSTRACT
Background:
In the United States, Black men who have sex with men (BMSM) are disproportionately affected by HIV. Pre-exposure Prophylaxis (PrEP) can reduce HIV incidence. However, real-world implementation of PrEP outside of clinical trials has identified racial disparities in PrEP awareness, uptake, and adherence. In the context of a long history of medical mistrust and power imbalances between scientists and community members, strategies to increase uptake of PrEP among BMSM should consider ways to ensure messages address the needs and priorities of the community. Crowdsourcing contests shift traditional individual tasks to a large group and may enhance community engagement.
Objective:
This paper describes the research protocol of a contest approach to soliciting PrEP promotion messages among BMSM in Baltimore.
Methods:
Open contest implementation and evaluation will proceed as follows: (1) organize a community steering group, (2) develop platforms to solicit crowd input, (3) engage community to contribute ideas through an online forum and in-person events, (4) evaluate contest entries using both community panel judge assessment and crowd voting, (5) utilize mixed methods to evaluate feasibility, acceptability, and community engagement, and (6) disseminate contest results.
Results:
N/A
Conclusions:
The contest will potentially bring new ideas in developing more impactful and locally defined PrEP promotion campaigns. We will determine whether an open contest approach is acceptable among BMSM in Baltimore. If successful, this study can inform future projects using a similar approach on how to identify and implement programs and policies that are more responsive to community needs and that build up community assets. Clinical Trial: N/A
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