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Accepted for/Published in: JMIR Mental Health

Date Submitted: Aug 4, 2019
Date Accepted: Apr 13, 2021
Date Submitted to PubMed: Nov 28, 2022

The final, peer-reviewed published version of this preprint can be found here:

Typology and Impact of YouTube Videos Posted in Response to a Student Suicide Crisis: Social Media Metrics and Content Analyses

Cheng Q, Lui CSM, Ip FWL, Yip PSF

Typology and Impact of YouTube Videos Posted in Response to a Student Suicide Crisis: Social Media Metrics and Content Analyses

JMIR Ment Health 2021;8(6):e15551

DOI: 10.2196/15551

PMCID: 8277376

Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.

Differential Importance of YouTube Suicide Prevention Videos After a Wave of Student Suicides: Typology and Social Media Metrics Analysis

  • Qijin Cheng; 
  • Carrie Siu Man Lui; 
  • Flora Wai Lam Ip; 
  • Paul Siu Fai Yip

ABSTRACT

Background:

There is a growing trend of promoting suicide prevention in YouTube, but it is yet to know the types and characteristics of videos that can engage the audience effectively.

Objective:

This study aimed to examine how YouTube was used and its impacts in response to the recent spate of student suicides in Hong Kong.

Methods:

We conducted content and network analyses on the videos’ impact metrics and studied the comments on the videos related to the student suicides during the 2015/2016 school year.

Results:

162 relevant YouTube videos by seven types of stakeholders were identified. Those top and popular YouTubers disclosing personal experiences of overcoming suicide risk (Papageno effect) generated significantly greater impacts. The influential YouTubers’ suicide prevention videos attracted different groups of viewers and generated more interactions among their viewers.

Conclusions:

Influential YouTubers’ self-disclosure videos have a larger impact on youth suicide prevention.


 Citation

Please cite as:

Cheng Q, Lui CSM, Ip FWL, Yip PSF

Typology and Impact of YouTube Videos Posted in Response to a Student Suicide Crisis: Social Media Metrics and Content Analyses

JMIR Ment Health 2021;8(6):e15551

DOI: 10.2196/15551

PMCID: 8277376

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