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Trusted Voices in Spanish-Speaking Communities: Preliminary Findings From Dime La Verdad
Marina Del Rios;
Aashna Sunderrajan;
Lisa Aponte-Soto;
Yajaira Bolanos-Flores;
Marla L Clayman;
DeShauna Jones;
Susan Lopez;
Patrick Ten Eyck;
Vineet Arora;
Anindita Bandyopadhyay;
Regina Royan;
Kang Zhao
ABSTRACT
This paper presents preliminary findings of the Dime La Verdad ("Tell Me the Truth") study, a stepped-wedge trial of an educational intervention designed to support “promotores de salud” (community health workers) in disseminating reliable, evidence-based information about respiratory virus prevention in Hispanic communities (e.g., COVID-19, influenza) using social media. Through pre-intervention surveys and focus groups, promotores shared strategies and challenges faced in countering misinformation. Promotores use digital platforms to counter misinformation despite persistent structural gaps, including lack of employer support and unclear organizational expectations. These structural barriers must be addressed to fully realize their potential as science communicators in Hispanic communities.
Citation
Please cite as:
Del Rios M, Sunderrajan A, Aponte-Soto L, Bolanos-Flores Y, Clayman ML, Jones D, Lopez S, Ten Eyck P, Arora V, Bandyopadhyay A, Royan R, Zhao K
Trusted Voices in Spanish-Speaking Communities: Preliminary Findings From Dime La Verdad