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An Examination of TikTok Shop: Food and Supplement Product Characteristics and Advertising Themes
Zora Hall;
Roxanne Dupuis;
Cervelle Vidal;
Omni Cassidy;
Marie Bragg
ABSTRACT
This observational study found that most advertisements for food and dietary supplements were promoted by nano-influencers rather than mega-influencers and often lacked complete nutritional information.
Citation
Please cite as:
Hall Z, Dupuis R, Vidal C, Cassidy O, Bragg M
An Examination of TikTok Shop: Food and Supplement Product Characteristics and Advertising Themes