JMIR Publications

ABSTRACT

Background:

Hispanic individuals face a higher risk of skin cancer due to disproportionate occupational sun exposure, yet culturally-tailored resources for this demographic are scarce.

Objective:

The goal of this study was to co-develop a culturally tailored narrative video to enhance skin cancer prevention among Hispanic outdoor workers

Methods:

We partnered with a production company, medical specialists, national skin cancer prevention organizations, occupational health experts, and outdoor workers to create an educational video that promotes sun protection and skin cancer awareness and prevention among Hispanic outdoor workers and their families. Development was based on extensive formative research, health behavior models, and interactive script review by multistakeholder and community advisory boards.

Results:

The final result is a 27 minute video that follows Miguel, who is taking ownership of his father’s landscaping business as he is diagnosed with basal cell carcinoma. Throughout the video, Miguel learns about skin cancers, their warning signs, and steps for prevention, ultimately using this knowledge to protect and empower his employees and family. Key engagement strategies include cultural tailoring, story-driven learning, and visual modeling.

Conclusions:

This culturally and theoretically informed video represents a tool to increase knowledge and self-efficacy among Hispanic outdoor workers and their families, potentially reducing their skin cancer risk. Future research should evaluate the video’s acceptability and impact on enhancing awareness, knowledge, and sun protective behaviors.