Accepted for/Published in: JMIR Formative Research
Date Submitted: Nov 17, 2025
Date Accepted: Aug 28, 2026
Assessment of Perceptions of Social Media-Based Professional Conduct Among Healthcare Providers
ABSTRACT
The role of social media platforms in professional communication has become increasingly important as healthcare providers use various social media platforms for education, networking, and information exchange. However, concerns regarding unprofessional behavior and misinformation persist. This study aimed to evaluate perceptions of professionalism among healthcare providers on X (formerly Twitter) using a novel and validated survey that was disseminated through the Allegheny Health Network Surgical Institute’s account. Among 80 respondents, most (73.3%, n=55) were based in the US. 42.5% (n=34) were medical students, 20.0% (n=16) were researchers, 17.5% (n=14) were trainees (resident/fellow), and 3.8% (n=3) identified as patient advocates. Overall, 42.5% (n=34) of the respondents reported occasional unprofessional activity, majority (76.3%, n=61) of the respondents reported witnessing false or misleading information, 78.8% (n=63) observed collegial disagreements, and nearly half (44.0%, n=33) reported a lack of institutional guidelines regarding professional social media use. It is important to promote professionalism on X through education, integration of social media professionalism into medical training, and platform specific regulations to ensure responsible use of social media platforms.
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Copyright
© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.