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Accepted for/Published in: Journal of Medical Internet Research

Date Submitted: May 29, 2025
Date Accepted: Aug 7, 2025

The final, peer-reviewed published version of this preprint can be found here:

Ethical Considerations for the Use of Social Media in the Human Subjects Research Setting

Coffin T

Ethical Considerations for the Use of Social Media in the Human Subjects Research Setting

J Med Internet Res 2025;27:e78183

DOI: 10.2196/78183

PMID: 41370786

PMCID: 12694948

Social Media in the Human Subjects Research Setting: Ethical Considerations

  • Tara Coffin

ABSTRACT

The integration of social media into human subjects research offers significant opportunities for data collection, disease surveillance, and participant recruitment. However, it also poses a number of ethical challenges. This article evaluates the dual nature of social media as a research tool, highlighting its potential benefits while also addressing concerns about exacerbating health disparities, compromising participant privacy and confidentiality, and perpetuating discriminatory practices. By exploring issues related to equity and privacy, this article discusses the implications of digital recruitment and online behavioral advertising, underscoring the vital role of Institutional Review Boards (IRBs) in ensuring ethical standards are upheld. Furthermore, this work proposes key strategies for researchers and regulatory authorities, emphasizing community engagement and inclusive recruitment practices. The analysis aims to guide stakeholders in navigating the ethical complexities of digital research, fostering transparency, trust, and accountability in the realm of human subjects research.


 Citation

Please cite as:

Coffin T

Ethical Considerations for the Use of Social Media in the Human Subjects Research Setting

J Med Internet Res 2025;27:e78183

DOI: 10.2196/78183

PMID: 41370786

PMCID: 12694948

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