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Accepted for/Published in: JMIR Dermatology

Date Submitted: May 1, 2025
Date Accepted: Oct 15, 2025

The final, peer-reviewed published version of this preprint can be found here:

Evaluating Bias in Social Media Research Using #Sunscreen Content on Instagram Reels

Milanovic S, Rosen C, Gray T

Evaluating Bias in Social Media Research Using #Sunscreen Content on Instagram Reels

JMIR Dermatol 2025;8:e76829

DOI: 10.2196/76829

PMID: 41191850

PMCID: 12588582

Bias in Social Media Research: A Controlled Study of #Sunscreen Content on Instagram Reels

  • Silvija Milanovic; 
  • Chelsea Rosen; 
  • Taylor Gray

ABSTRACT

This cross-sectional content analysis found that Instagram’s hashtag-based Reels display consistent dermatologic content regardless of user engagement history, supporting hashtags as an objective and reproducible tool for social media research in dermatology.


 Citation

Please cite as:

Milanovic S, Rosen C, Gray T

Evaluating Bias in Social Media Research Using #Sunscreen Content on Instagram Reels

JMIR Dermatol 2025;8:e76829

DOI: 10.2196/76829

PMID: 41191850

PMCID: 12588582

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