Accepted for/Published in: Journal of Medical Internet Research
Date Submitted: Mar 26, 2025
Date Accepted: Jun 14, 2025
Analyzing Public Google Search Interest on Measles in Canada: Identifying Key Moments for Targeted Risk Communication
ABSTRACT
We analyzed Google Trends data on measles-related searches in Canada from January 1 to March 26, 2025. Web, news, and YouTube search trends increased significantly across provinces, aligning with rising case numbers. Our findings emphasize the importance of timely, platform-specific risk communication to enhance public awareness and response during this outbreak.
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