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Accepted for/Published in: JMIR Infodemiology

Date Submitted: Oct 12, 2024
Open Peer Review Period: Oct 12, 2024 - Dec 7, 2024
Date Accepted: Feb 13, 2025
(closed for review but you can still tweet)

The final, peer-reviewed published version of this preprint can be found here:

#GenderAffirmingHormoneTherapy and Health Information on TikTok: Thematic Content Analysis

Beatini JR, Sun NY, Coleman JK, Haas-Kogan ME, Pelletier A, Bartz D, Keuroghlian AS

#GenderAffirmingHormoneTherapy and Health Information on TikTok: Thematic Content Analysis

JMIR Infodemiology 2025;5:e66845

DOI: 10.2196/66845

PMID: 40300180

PMCID: 12054967

#GenderAffirmingHormoneTherapy on TikTok: An analysis of content themes and health information reported on social media

  • Julia Rose Beatini; 
  • Nora Yanyi Sun; 
  • Julianna K Coleman; 
  • Maetal E Haas-Kogan; 
  • Andrea Pelletier; 
  • Deborah Bartz; 
  • Alex Sogomon Keuroghlian

ABSTRACT

Background:

Transgender and gender diverse people (TGD) often turn to online platforms for information and support regarding gender-affirming hormone therapy (GAHT), yet analysis of this social media content remains scarce.

Objective:

We characterize GAHT-related videos on TikTok to highlight implications relevant to GAHT prescribers.

Methods:

We used a web-scraper to identify TikTok videos posted under the hashtags #genderaffirminghormonetherapy and #genderaffirminghormones as of November 2023. We identified recurrent themes via qualitative content analysis (QCA) and assessed health education videos with the Patient Education Materials Assessment Tool for Audiovisual Materials (PEMAT-A/V) scale and a modified Currency, Relevance, Authority, Accuracy, and Purpose (CRAAP) test.

Results:

Out of 69 videos extracted, 71% were created by GAHT users, 24.6% were created by healthcare workers, and 21.7% were created to provide health education. Themes included physical changes on testosterone, GAHT access, and combating misinformation and stigma surrounding GAHT. Health education videos scored highly on PEMAT-A/V items assessing understandability (mean 88.3%, standard deviation (SD)+11.3, and lower on actionability (mean 60.0%, SD+45.8). On the CRAAP test, videos scored highly on the relevance, authority, and purpose domains, but lower on the currency and accuracy domains.

Conclusions:

Discussions of GAHT on TikTok build community among TGD users, provide a platform for digital activism and resistance against legislation that limits GAHT access, and foster patient-provider dialogue. Educational videos are highly understandable and created by reliable sources but vary in terms of currency and quality of supporting evidence, and lack in actionability.


 Citation

Please cite as:

Beatini JR, Sun NY, Coleman JK, Haas-Kogan ME, Pelletier A, Bartz D, Keuroghlian AS

#GenderAffirmingHormoneTherapy and Health Information on TikTok: Thematic Content Analysis

JMIR Infodemiology 2025;5:e66845

DOI: 10.2196/66845

PMID: 40300180

PMCID: 12054967

Per the author's request the PDF is not available.

© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.