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Accepted for/Published in: JMIR Public Health and Surveillance

Date Submitted: Sep 14, 2024
Open Peer Review Period: Sep 14, 2024 - Nov 9, 2024
Date Accepted: Nov 24, 2024
(closed for review but you can still tweet)

The final, peer-reviewed published version of this preprint can be found here:

Effect of a Short, Animated Storytelling Video on Transphobia Among US Parents: Randomized Controlled Trial

Amsalem D, Greuel M, Liu S, Martin A, Adam M

Effect of a Short, Animated Storytelling Video on Transphobia Among US Parents: Randomized Controlled Trial

JMIR Public Health Surveill 2025;11:e66496

DOI: 10.2196/66496

PMID: 39864954

PMCID: 11769780

Effect of a short, animated storytelling video on transphobia among US parents: A randomized controlled trial

  • Doron Amsalem; 
  • Merlin Greuel; 
  • Shuyan Liu; 
  • Andrés Martin; 
  • Maya Adam

ABSTRACT

Background:

Parents play a pivotal role in supporting transgender and gender diverse (TGD) children and adolescents. Parents’ affirmation of their children’s gender identity significantly influences their mental health outcomes, reducing anxiety, depression, and suicidality in this vulnerable population.

Objective:

Addressing the urgent need for effective, scalable interventions, this study evaluates a novel digital approach: short, animated storytelling (SAS) videos. We hypothesized that our 2.5min animated video intervention would reduce anti-trans stigma, or transphobia, and improve attitudes toward gender diverse children among US parents, by providing insight into the lived experiences of TGD youth.

Methods:

We recruited 1,267 US parents, through the Prolific Academic online research platform, and randomized them into SAS video intervention or control groups. We measured transphobia using the Transgender Stigma Scale (TSS), and attitudes towards transgender children using the Gender Thermometer, before and after watching the video. We compared outcomes between the two groups using 2X3 Analysis of Variance (ANOVA). Both groups were invited to return 30 days later to complete the measures again, before being offered post-trial access to the intervention video, which portrayed an authentic conversation between a mother and her transgender child.

Results:

Single exposure to a short, animated story video significantly reduced transphobia and improved attitudes towards transgender children among US parents, immediately post-intervention. Effect sizes (Cohen’s d) indicated small to moderate immediate changes in response to the 2.5min video, though the effect was no longer observed at the 30-day follow-up.

Conclusions:

Short, animated storytelling is a novel digital approach with the potential to promote parental support and affirmation of transgender children, by offering authentic insights into their lived experiences. Digital approaches that support empathy and acceptance could foster a more inclusive society, in which every child can flourish. Clinical Trial: The study was registered (#159248) with AsPredicted.org, a clinical trial registry created in 2015 by the Wharton School at the University of Pennsylvania.


 Citation

Please cite as:

Amsalem D, Greuel M, Liu S, Martin A, Adam M

Effect of a Short, Animated Storytelling Video on Transphobia Among US Parents: Randomized Controlled Trial

JMIR Public Health Surveill 2025;11:e66496

DOI: 10.2196/66496

PMID: 39864954

PMCID: 11769780

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