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Accepted for/Published in: Journal of Medical Internet Research

Date Submitted: May 31, 2024
Date Accepted: Feb 6, 2025

The final, peer-reviewed published version of this preprint can be found here:

How TikTok Influencers Disclose Food and Beverage Brand Partnerships: Descriptive Study

Dupuis R, Musicus AA, Edghill B, Keteku E, Bragg MA

How TikTok Influencers Disclose Food and Beverage Brand Partnerships: Descriptive Study

J Med Internet Res 2025;27:e60891

DOI: 10.2196/60891

PMID: 40053812

PMCID: 11909480

How TikTok influencers disclose food and beverage brand partnerships: A descriptive study

  • Roxanne Dupuis; 
  • Aviva A. Musicus; 
  • Brittany Edghill; 
  • Emma Keteku; 
  • Marie A. Bragg

ABSTRACT

The goal of this study is to understand how/how often influencers feature foods and beverages and disclose brand relationships in their content.


 Citation

Please cite as:

Dupuis R, Musicus AA, Edghill B, Keteku E, Bragg MA

How TikTok Influencers Disclose Food and Beverage Brand Partnerships: Descriptive Study

J Med Internet Res 2025;27:e60891

DOI: 10.2196/60891

PMID: 40053812

PMCID: 11909480

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