JMIR Publications

ABSTRACT

Background:

Effectively managing epilepsy in children necessitates the active engagement of parents, a factor that is reliant on their understanding of this neurological disorder.

Objective:

This study analyzes traffic to paired educational videos of English and Spanish versions of the same content. By examining the usage patterns and preferences of individuals seeking information in different languages, we gained valuable insights into how language influences the utilization of clinical content.

Methods:

Physician experts created epilepsy management videos for the REACT YouTube channel about 17 subjects, with an English and Spanish version of each. The CMKC (Children's Mercy Kansas City) Neurology Clinic incorporated these into the department's educational process. YouTube Analytics enabled analysis of traffic patterns and video characteristics.

Results:

Our analysis revealed significant differences in engagement between English and Spanish language videos on the REACT YouTube Channel. On average, the Spanish group received significantly more views than the English group (p < 0.0001). External (to YouTube) traffic sources accounted for approximately 13% of the total impressions but contributed significantly to the overall viewership. They resulted in approximately 77% of the total views. Further analysis showed that English-speaking users brought fewer views internally than externally, while the Spanish language groups demonstrated a higher level of engagement. Geographic location data revealed that countries with predominantly non-English speaking populations had higher view counts. Videos discussing atonic seizures, tonic-clonic seizures, and the differences between seizures and epilepsy received the highest number of views within the English group, while the Spanish videos addressing convulsions and absence seizures garnered the most attention. The top searches that resulted in views for English videos were “tonic,” “clonic,” or “tonic-clonic," with a total of 372 views.

Conclusions:

The study highlighted the importance of bilingual content and optimizing video content based on viewer preferences and search behavior. Understanding audience engagement patterns can further enhance the dissemination of clinical video content. This work shows that developing clinical content in both English and Spanish can meet the community's needs. Using YouTube for video content has global access and data analysis benefits. Healthcare professionals and patients can use this platform to access reliable information and improve their clinical knowledge. Clinical Trial: NA