Accepted for/Published in: JMIR Medical Education
Date Submitted: Oct 12, 2023
Open Peer Review Period: Oct 12, 2023 - Dec 7, 2023
Date Accepted: May 21, 2024
Date Submitted to PubMed: May 21, 2024
(closed for review but you can still tweet)
Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.
Data-Driven Fundraising: A Strategic Plan for Medical Education
ABSTRACT
Higher education institutions, including medical schools, increasingly rely on fundraising to bridge funding gaps and support their missions. This article outlines a four-step approach to creating an effective, end-to-end, data-driven fundraising plan, emphasizing the crucial stages of data collection, data analysis, goal establishment, and targeted strategy formulation. By leveraging internal and external data, schools can create tailored outreach initiatives that resonate with potential donors. However, the fundraising process must be grounded in ethical considerations. Ethical challenges, particularly in grateful patient fundraising, necessitate transparent and honest practices prioritizing donors’ and beneficiaries’ rights and safeguarding public trust. By integrating data analytics with fundraising best practices and ensuring ethical practice, medical institutions can ensure financial support and foster enduring, trust-based relationships with their donor communities.
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Copyright
© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.