Accepted for/Published in: Journal of Medical Internet Research
Date Submitted: Jul 26, 2022
Open Peer Review Period: Jul 26, 2022 - Aug 8, 2022
Date Accepted: Oct 13, 2022
(closed for review but you can still tweet)
Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.
Omnichannel Communication to Boost Patient Engagement and Behavioural Change with Digital Health Interventions
ABSTRACT
Digital health interventions (DHIs) are being increasingly incorporated into healthcare workflows to improve the efficiency of patient care. In turn, sustained patient engagement with DHIs can maximise their benefits towards healthcare outcomes. In this viewpoint, we outline a framework for dynamic patient engagement using various communication channels and the potential use of omnichannel engagement (OCE) to integrate these channels. We conceptualise a novel patient care journey where multiple online and offline communication channels are integrated through a ‘digital twin’. The principles of implementing OCE for DHI and digital twins are also broadly covered. OCE in DHI implies a flexibility for personalisation which can enhance and sustain patient engagement with DHI, and ultimately patient quality of care and outcomes. We believe the novel concept of OCE in healthcare can be greatly beneficial to the patients and the system once it is successfully realised to its full potential.
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Copyright
© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.