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Accepted for/Published in: Journal of Medical Internet Research

Date Submitted: Jul 26, 2022
Open Peer Review Period: Jul 26, 2022 - Aug 8, 2022
Date Accepted: Oct 13, 2022
(closed for review but you can still tweet)

The final, peer-reviewed published version of this preprint can be found here:

Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions

Blasiak A, Sapanel Y, Leitman D, Ng WY, De Nicola R, Lee VV, Todorov A, Ho D

Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions

J Med Internet Res 2022;24(11):e41463

DOI: 10.2196/41463

PMID: 36383427

PMCID: 9713622

Warning: This is an author submission that is not peer-reviewed or edited. Preprints - unless they show as "accepted" - should not be relied on to guide clinical practice or health-related behavior and should not be reported in news media as established information.

Omnichannel Communication to Boost Patient Engagement and Behavioural Change with Digital Health Interventions

  • Agata Blasiak; 
  • Yoann Sapanel; 
  • Dana Leitman; 
  • Wei Ying Ng; 
  • Raffaele De Nicola; 
  • V Vien Lee; 
  • Atanas Todorov; 
  • Dean Ho

ABSTRACT

Digital health interventions (DHIs) are being increasingly incorporated into healthcare workflows to improve the efficiency of patient care. In turn, sustained patient engagement with DHIs can maximise their benefits towards healthcare outcomes. In this viewpoint, we outline a framework for dynamic patient engagement using various communication channels and the potential use of omnichannel engagement (OCE) to integrate these channels. We conceptualise a novel patient care journey where multiple online and offline communication channels are integrated through a ‘digital twin’. The principles of implementing OCE for DHI and digital twins are also broadly covered. OCE in DHI implies a flexibility for personalisation which can enhance and sustain patient engagement with DHI, and ultimately patient quality of care and outcomes. We believe the novel concept of OCE in healthcare can be greatly beneficial to the patients and the system once it is successfully realised to its full potential.


 Citation

Please cite as:

Blasiak A, Sapanel Y, Leitman D, Ng WY, De Nicola R, Lee VV, Todorov A, Ho D

Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions

J Med Internet Res 2022;24(11):e41463

DOI: 10.2196/41463

PMID: 36383427

PMCID: 9713622

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