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Accepted for/Published in: JMIR Serious Games

Date Submitted: Jan 27, 2022
Open Peer Review Period: Jan 27, 2022 - Mar 24, 2022
Date Accepted: Jun 12, 2022
Date Submitted to PubMed: Jun 16, 2022
(closed for review but you can still tweet)

The final, peer-reviewed published version of this preprint can be found here:

Social Media Users’ Perceptions of a Wearable Mixed Reality Headset During the COVID-19 Pandemic: Aspect-Based Sentiment Analysis

Jeong H, Bayro A, Umesh SP, Mamgain K, Lee M

Social Media Users’ Perceptions of a Wearable Mixed Reality Headset During the COVID-19 Pandemic: Aspect-Based Sentiment Analysis

JMIR Serious Games 2022;10(3):e36850

DOI: 10.2196/36850

PMID: 35708916

PMCID: 9359310

A Perspective of COVID-19 and Healthcare: Using Social Media Data and an Aspect-based Sentiment Analysis for Usability Evaluation of a Wearable Mixed Reality Headset

  • Heejin Jeong; 
  • Allison Bayro; 
  • Sai Patipati Umesh; 
  • Kaushal Mamgain; 
  • Moontae Lee

ABSTRACT

Background:

Mixed reality (MR) devices provide real-time environments for physical-digital interaction across many domains. Due to the unprecedented COVID-19 pandemic, mixed reality technologies supported many new use cases in the healthcare industry, enabling social distancing practices to minimize the risk of contact and transmission. Despite their novelty and increasing popularity, public evaluations are sparse and often rely on social interactions between users, developers, researchers, and potential buyers.

Objective:

The purpose of this study is to use aspect-based sentiment analysis to explore changes in sentiment during the onset of the COVID-19 pandemic as new use cases emerged in the health care industry, to characterize net insights for MR developers, researchers, and users, and to analyze features of HoloLens 2 that are helpful for certain fields and purposes.

Methods:

To investigate the user sentiment, we collected 8,492 tweets on a wearable mixed reality headset, Microsoft HoloLens 2, during the initial ten months since its release in late 2019, coinciding with the onset of the pandemic. Then human annotators rated individual tweets as positive, negative, neutral, and inconclusive classes. Further, by hiring an inter-annotator to ensure agreements between the annotators, we used various word vector representations to measure the impact of specific words on the sentiment ratings. Following sentiment classification for each tweet, we trained a model for sentiment analysis via supervised learning.

Results:

The results of our sentiment analysis showed that the Bag of Words tokenizing method using a Random Forest supervised learning approach produced the highest accuracy of the test set at 81.29%. Further, the results show an apparent change in sentiment through the pandemic. During the pandemic onset, consumer goods were severely affected, which aligns with a drop in both positive and negative sentiment. Following this, there is a sudden spike in positive sentiment, hypothesized to be caused by the new use cases of the device in health care education and training. This time also aligns with drastic changes in the increased number of practical insights for MR developers, researchers, and users and positive net sentiments towards the HoloLens 2 characteristics.

Conclusions:

Our approach suggests a simple yet effective idea to survey public opinion about new hardware devices quickly. The study's findings contribute to a holistic understanding of public perception and acceptance of MR technologies during the COVID-19 pandemic and highlight several new implementations of the HoloLens 2 in health care. We hope such findings inspire new use cases and technology features.


 Citation

Please cite as:

Jeong H, Bayro A, Umesh SP, Mamgain K, Lee M

Social Media Users’ Perceptions of a Wearable Mixed Reality Headset During the COVID-19 Pandemic: Aspect-Based Sentiment Analysis

JMIR Serious Games 2022;10(3):e36850

DOI: 10.2196/36850

PMID: 35708916

PMCID: 9359310

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