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Accepted for/Published in: JMIR Formative Research

Date Submitted: Aug 12, 2020
Date Accepted: Mar 17, 2021
Date Submitted to PubMed: May 17, 2021

The final, peer-reviewed published version of this preprint can be found here:

Digital Phenotypes for Understanding Individuals' Compliance With COVID-19 Policies and Personalized Nudges: Longitudinal Observational Study

Ibrahim A, Zhang H, Clinch S, Poliakoff E, Parsia B, Harper S

Digital Phenotypes for Understanding Individuals' Compliance With COVID-19 Policies and Personalized Nudges: Longitudinal Observational Study

JMIR Form Res 2021;5(5):e23461

DOI: 10.2196/23461

PMID: 33999832

PMCID: 8163492

Digital phenotypes for understanding individuals' compliance with COVID-19 policies and personalised nudges

  • Ahmed Ibrahim; 
  • Heng Zhang; 
  • Sarah Clinch; 
  • Ellen Poliakoff; 
  • Bijan Parsia; 
  • Simon Harper

ABSTRACT

Background:

Governments promote behavioural policies such as social distancing and phased reopening to control the spread of the coronavirus (COVID-19). Digital phenotyping help to promote compliance with these policies through the personalised behavioural knowledge it produces.

Objective:

In this paper, we show the significance of smartphone-derived digital phenotypes in (i) understanding individuals' compliance with COVID-19 policies, and (ii) personalising communication of those policies.

Methods:

We conduct longitudinal experiments that start before the outbreak of COVID-19 and continue during the pandemic. A total of 16 participants were recruited before the pandemic, and a smartphone sensing application was installed each of them. In light of that, we study the individual's compliance with COVID-19 policies and the impact on habitual behaviours.

Results:

Our results are discussed within the context of nudges used by the National Health Service in the UK to promote COVID-19 regulations. In so doing, we show how behavioural knowledge derived from digital phenotyping makes the case for promoting COVID-19 policies through personalised nudges.

Conclusions:

As shown from the result, digital phenotyping has significant values in understanding people’s behaviour during a pandemic. Behavioural features extracted from digital phenotypes can facilitate the personalisation of and compliance with behavioural policies. A rule-based messaging system can be implemented to deliver nudges based on the analysis of digital phenotyping.


 Citation

Please cite as:

Ibrahim A, Zhang H, Clinch S, Poliakoff E, Parsia B, Harper S

Digital Phenotypes for Understanding Individuals' Compliance With COVID-19 Policies and Personalized Nudges: Longitudinal Observational Study

JMIR Form Res 2021;5(5):e23461

DOI: 10.2196/23461

PMID: 33999832

PMCID: 8163492

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