Accepted for/Published in: Journal of Medical Internet Research
Date Submitted: Apr 30, 2019
Open Peer Review Period: May 3, 2019 - Jun 28, 2019
Date Accepted: Aug 19, 2019
(closed for review but you can still tweet)
Anti-smoking ads, price promotions, urges to smoke, and purchases in a virtual convenience store
ABSTRACT
Background:
Point of sale (POS) advertising is associated with smoking initiation, current smoking, and relapse among former smokers. Price promotion bans and anti-smoking advertisements (anti-ads) are too possible interventions for combatting these influences.
Objective:
The purpose of this analysis was to determine the relationship between anti- ads and price promotions (promos) and urges to smoke and tobacco purchases.
Methods:
This analysis examined exposure to graphic and supportive anti-ads and promos in a virtual convenience store as predictors of urge to smoke and buying tobacco products among 1,200 current cigarette smokers and 800 recent quitters recruited via an online panel. We used STATA to construct linear regression models for urge to smoke and logistic regression models for tobacco purchases, stratified by smoking status.
Results:
The only significant finding was a significant negative relationship between exposure to supportive anti-ads and urge to smoke among current smokers (Coeff = -5.04, 95%CI: -9.85, -0.22). All other analysis of anti-ads, promos, urges to smoke, and tobacco purchases were not significant for either current smokers or recent quitters at the P >0.05 significance level.
Conclusions:
The results of this analysis support the potential utility of supportive anti-ads at the POS to influence urge to smoke among current cigarette smokers.
Citation
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Copyright
© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.