Accepted for/Published in: Journal of Medical Internet Research
Date Submitted: Mar 22, 2019
Open Peer Review Period: Mar 22, 2019 - Mar 29, 2019
Date Accepted: May 29, 2019
(closed for review but you can still tweet)
Differences in Perceptions of Health Information between the Public and Health Care Professionals: A Non-Probability Sampling Questionnaire Survey
ABSTRACT
Background:
In the new media age, the public searches for information both online and offline. Many studies have examined how the public reads and understands this information, but very few investigate how people assess the quality of journalistic articles as opposed to information generated by health professionals.
Objective:
The purpose of this study is to examine how public healthcare workers (HCWs) and the general public seek, read and understand health information and to investigate the criteria by which they assess the quality of journalistic articles.
Methods:
An online non-probability sampling questionnaire survey was distributed to Israeli HCWs and members of the public via three social media outlets: Facebook, WhatsApp and Instagram. A total of 979 respondents participated in the online survey via the Qualtrics XM platform.
Results:
The findings indicate that HCWs find academic articles more reliable than do members of the general public (44.4% and 28.4% respectively, P < .001). Within each group we found disparities between the places where people search for information and the sources they consider reliable. HCWs consider academic articles to be the most reliable, yet these are not their main information sources. In addition, HCWs often use social networks to search for information (18.2%, P < .001), despite considering them very unreliable (only 2.2% found them reliable, P < .001). The same paradoxes were found among the general public, where 37.5% (P < .001) seek information via social networks, yet only 8.4% (P < .001) find them reliable. Out of six quality criteria, four were important both to HCWs and to the general public.
Conclusions:
In the new media age where information is accessible to all, the quality of articles about health is of critical importance. It is important that the criteria examined in this research become the norm in health writing for all stakeholders who write about health, whether they are professional journalists or “citizen journalists” writing in the new media.
Citation
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Copyright
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