Accepted for/Published in: JMIR mHealth and uHealth
Date Submitted: Dec 28, 2018
Open Peer Review Period: Jan 2, 2019 - Feb 7, 2019
Date Accepted: Apr 26, 2019
(closed for review but you can still tweet)
Development of an mHealth Intervention to Promote Pap Tests and HPV Vaccination in an Underserved Immigrant Population: A Culturally Targeted and Individually Tailored Text Messaging Approach
ABSTRACT
Background:
Disparities in cervical cancer incidence and mortality signify the need for intervention efforts targeting Korean American immigrant women.
Objective:
The purpose of this study is to demonstrate how a culturally targeted and tailored mobile text messaging intervention, mobile screening (mScreening), was developed to promote the uptake of Pap tests and HPV vaccine among young Korean American immigrant women.
Methods:
Guided by the Fogg Behavior Model (FBM), the mScreening intervention was developed through a series of focus groups. Braun and Clarke’s thematic analysis was used to identify core themes.
Results:
Four themes were identified: (1) tailored message content (i.e., basic knowledge about cervical cancer); (2) an interactive and visual message format (i.e., age-appropriate and friendly messages using emoticons); (3) brief message delivery formats to promote participant engagement; and (4) use of an incentive to motivate participation (i.e., gift cards).
Conclusions:
This study demonstrated the processes of gathering culturally relevant information to develop a mobile phone text messaging intervention and incorporating the target population’s perspectives into the development of the intervention. The findings of the study could help guide future intervention development targeting different types of cancer screening in other underserved racial/ethnic groups.
Citation

Per the author's request the PDF is not available.
Copyright
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