Maintenance Notice

Due to necessary scheduled maintenance, the JMIR Publications website will be unavailable from Wednesday, July 01, 2020 at 8:00 PM to 10:00 PM EST. We apologize in advance for any inconvenience this may cause you.

Who will be affected?

Accepted for/Published in: Journal of Medical Internet Research

Date Submitted: Jul 20, 2026
Date Accepted: Jul 30, 2026

The final, peer-reviewed published version of this preprint can be found here:

Social Media Versus Customized Mobile Apps for Online Perinatal Mental Health Support: The Potential for a Hybrid Model

Campbell AG

Social Media Versus Customized Mobile Apps for Online Perinatal Mental Health Support: The Potential for a Hybrid Model

J Med Internet Res 2026;28:e107553

DOI: 10.2196/107553

Social Media versus Customized Mobile Applications for Online Perinatal Mental Health Support: The Potential for a Hybrid Model

  • Angela G. Campbell

ABSTRACT

Lynch et al provide a timely, location-based framework for social media-based prevention of perinatal depression and anxiety in rural, and remote communities. However, digital platform selection should be considered an active component of the intervention, and a hybrid model that utilizes the built-in user base and accessibility of social media alongside the increased privacy and content control afforded by a customized mobile application could maximize the benefits of both platforms while shielding users from the potential hazards of social media use.


 Citation

Please cite as:

Campbell AG

Social Media Versus Customized Mobile Apps for Online Perinatal Mental Health Support: The Potential for a Hybrid Model

J Med Internet Res 2026;28:e107553

DOI: 10.2196/107553

Download PDF


Request queued. Please wait while the file is being generated. It may take some time.

© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.