Due to necessary scheduled maintenance, the JMIR Publications website will be unavailable from Wednesday, July 01, 2020 at 8:00 PM to 10:00 PM EST. We apologize in advance for any inconvenience this may cause you.
Who will be affected?
Readers: No access to all 28 journals. We recommend accessing our articles via PubMed Central
Authors: No access to the submission form or your user account.
Reviewers: No access to your user account. Please download manuscripts you are reviewing for offline reading before Wednesday, July 01, 2020 at 7:00 PM.
Editors: No access to your user account to assign reviewers or make decisions.
Copyeditors: No access to user account. Please download manuscripts you are copyediting before Wednesday, July 01, 2020 at 7:00 PM.
Engagement Patterns of Dermatology TikTok Content by Creator Profession: A Cross-Sectional Study
Grace Turchetta;
Afrin Mirza;
Matthew Keller
ABSTRACT
Social media, especially TikTok, hosts rapidly growing dermatology content, but much of the most-viewed material is created by non-medical individuals, raising questions about creator backgrounds and content reliability. To evaluate how engagement and viewership of dermatology-related TikTok videos differ based on the professional background of their creators. The study analyzed 100 top-viewed TikTok videos across five dermatology-related hashtags, measuring engagement metrics and categorizing creators by professional background. Influencers without medical training produced most videos and achieved the highest engagement rates, while dermatologists created fewer videos and had the lowest engagement despite high view counts. Although influencers dominate engagement, increasing dermatologist participation on social media could improve the spread of accurate information, though platform dynamics and study limitations must be considered.
Citation
Please cite as:
Turchetta G, Mirza A, Keller M
Engagement Patterns of Dermatology TikTok Content by Creator Profession: Cross-Sectional Study