JMIR Publications

ABSTRACT

Background:

Herpes zoster (HZ) imposes a substantial disease burden, yet vaccine uptake remains suboptimal in China. While eHealth literacy is a known determinant of health behaviors, its role in bridging socioeconomic disparities and its varying impact across different age groups of vaccine-eligible adults remain understudied. Specifically, it is unclear whether eHealth literacy acts as a "compensatory resource" for disadvantaged populations and if the digital skills required to reduce hesitancy differ between middle-aged and older adults.

Objective:

This study aimed to examine the association between eHealth literacy and HZ vaccine hesitancy among adults aged 40 years and older in Shanghai, China, with a specific focus on identifying age-dependent "digital thresholds" and the compensatory effect of literacy on socioeconomic status (SES).

Methods:

A community-based cross-sectional study was conducted from October to December 2022 across three districts in Shanghai. A total of 1302 adults aged ≥40 years were recruited via convenience sampling. eHealth literacy was assessed using the eHealth Literacy Scale (eHEALS). Multivariable logistic regression models were used to analyze the associations, adjusting for sociodemographic characteristics, health status, and behaviors. Stratified analyses were performed to evaluate interactions among literacy, age, and SES.

Results:

The prevalence of HZ vaccine hesitancy was 88.2% (1149/1302). In the fully adjusted model, participants with medium (odds ratio [OR] 0.538, 95% CI 0.326-0.886; P=.015) and high (OR 0.472, 95% CI 0.264-0.844; P=.011) eHealth literacy demonstrated significantly lower odds of hesitancy compared to those with low literacy. Age-stratified analyses revealed a distinct "digital threshold" effect: for middle-aged adults (40–59 years), medium literacy was sufficient to significantly reduce hesitancy (OR 0.501, 95% CI 0.265-0.949; P=.034), whereas older adults (≥60 years) required high literacy to achieve a significant protective effect (OR 0.347, 95% CI 0.136-0.882; P=.026). Crucially, eHealth literacy exhibited a strong compensatory effect for socioeconomic disadvantage. Among participants with low SES, high eHealth literacy was associated with an 83.1% reduction in the odds of hesitancy (OR 0.169, 95% CI 0.054-0.528; P=.002), a magnitude of effect not observed in higher SES groups. Additionally, a history of HZ infection was identified as a robust protective factor (OR 0.473, 95% CI 0.309-0.724; P=.001).

Conclusions:

eHealth literacy serves as a critical compensatory resource that can mitigate the disadvantage of low socioeconomic status in HZ vaccine acceptance. However, the protective mechanism is age-dependent, indicating a higher "digital threshold" for older adults (≥60 years) compared to their middle-aged counterparts. Public health interventions should prioritize digital empowerment for low-SES populations and tailor educational strategies to meet the higher digital competency needs of older adults. Clinical Trial: Not available