Previously submitted to: Journal of Medical Internet Research (no longer under consideration since Jul 21, 2021)
Date Submitted: Apr 20, 2021
Open Peer Review Period: Apr 20, 2021 - Jun 15, 2021
(closed for review but you can still tweet)
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Protected Health Information and the Social media: Walking the tight rope Introduction
ABSTRACT
Background:
Healthcare is changing rapidly, and consumer focus has become a priority for most organizations. In fact, found that 81% have identified “improving consumer experience” as a high priority for their organization. But only 11% of healthcare executives feel that their organization has the capabilities to deliver positive consumer experience. It’s important to understand that social media has the potential to be both enhancing and damaging, during or after a crisis. There will be numerous rumours and misinformation spreading during a crisis, creating panic among the public, with the aim of making the information ‘go viral.’ Population education or empowerment is important to ensure that the general population doesn’t fall victim to such rumours. Healthcare organisations have a duty to prevent damage in this way, by creating awareness. People should be educated to distinguish between trustworthy and misleading information. For example, we published an article on how misleading information on anorexia is promoted on YouTube, stating that “the illiterate in this ICT era will not be those who cannot read and write, but those who cannot distinguish between trustworthy and misleading information available online” (Syed-Abdul et al. 2013).
Objective:
na
Methods:
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Results:
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Conclusions:
na Clinical Trial: na
Citation
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